ABOUT THE CLIENT
Soupergirl is a vegan food company, on a mission to save the world and revolutionize the food system.
SERVICES
Brand Identity
Brand Management
Creative Direction
OVERVIEW
In 2021, Soupergirl decided to undertake a major website redesign to focus more on D2C, improving customer experience, and most of all they wanted their brand and values to stand out. VenomCo was enlisted to assist with creative direction for the new website, redesign all email flows, update packaging, marketing collateral and MORE. All of this was done with one common goal: to create a FUN, memorable, “values-first” brand look that would resonate with their audience.
VenomCo manages most aspects of Soupergirl’s branding, from packaging design to digital ads, email marketing, and everything in between.
The Souper Boost is a Costco-exclusive item for Q1.
email marketing
VenomCo manages all email marketing efforts for Soupergirl. From weekly reminders to Subscribers, to targeted campaigns for retail customers, and automated flows.
We maintain excellent metrics on all fronts, constantly optimizing and testing to improve and make recommendations to keep our audience engaged.
social
We help design and manage various paid ad campaigns as well as Soupergirl’s organic social media presence.
